Marketers all over the world are always pursuing newer technologies and various higher concepts. In recent years, as long as it is advanced technology (marketing technology), it will be linked to marketing. Such as: big data, AI, cloud computing, VR, AR, blockchain and other vocabulary will all be sought after and discussed enthusiastically. In recent years: There is only one trend that everyone recognizes-that is [Data Driven Marketing], which has become a politically correct concept in the entire Agency/Consultancy. From marketing cloud, data management platform (DMP), cross-screen tracking, or the recently popular blockchain advertising application. In fact, they are essentially the same concept:...