Is it good for you to know your customers? When you know who your customers are, where they are, what they like, and what they hate, you can sell more effectively. There are many ways to understand your customers-quantitative or qualitative, negative or positive. Whether it is traditional or online market research, two types of data are often used: demographic data and psychological variables. People usually underestimate the psychological variable, but it may be more valuable than expected. What are psychological variables? Demographic results and psychological variables construct the characteristics of the customer or target market. The difference between psychological variables and demographics When studying advertising in college, we spend a lot of time discussing demographics in media planning, but spend less time talking about psychological variables. Psychological variables involve attitudes, interests, personalities, values, opinions, and lifestyles. Therefore, psychological variables are very valuable for marketing. Psychological variables mainly deal with so-called Interests...