The number of Netflix subscribers has grown from one million in 2002 to 10 million now, relying onRecommended system.
Big data helps Netflix understand the preferences of users. The content presented by 80% on the platform is deeply affected by big data.
Correct the recommended videos in real time to meet the needs of users, and the types of videos are not limited to specific categories;
Netflix used big data and algorithms to build a perfect recommendation system to retain customers and save $1 billion.
Automated marketing should learn the operating mode of the Netflix recommendation system so that companies can predict whether the results are effective before launching marketing activities.
Next, let's take a look at how Netflix uses big data to increase engagement and retain loyal customers.