Marketing method that marketers must know in 2019 "Automated Marketing" Even if you are not a digital marketer, you have heard of "marketing automation". No matter your business is big or small, niche, or experience, there are many ways to help your business automate marketing more effectively. Today in 2018, more and more companies are paying attention to the effectiveness of automated marketing, and more and more companies need to rely on marketing automation tools to help their revenue grow. Marketing automation is the process of using technology to manage and automatically transform potential customers into real buyers. By automating various tasks and workflows in the process of demand transformation, potential customer management, sales and marketing. Marketing automation helps shorten the sales cycle, increase revenue, and increase the return on marketing investment. This is indispensable for the success of inbound marketing. The two most important factors for the success of direct marketing include: First, communicating with the right audience (potential customers). Second, deliver valuable and actionable information. And automated marketing tools help you deliver the right information to the right audience at the right time. Of course, the quality of the content is the key; high-quality, creative content is the key, not technology. And automated marketing tools just help you deliver good content automatically to the audience in need. ...
  Marketing automation was an ideal in the past and is now ubiquitous in the market. As soon as the computer screen is turned on, it is flooded with data that affects the online and offline status. What is behind these incredible statistics? In this article, we will introduce the logic behind the numbers in detail, explain the details behind the statistics, and uncover the truth behind the numbers: 300% increase in customer engagement rate, increase in open rate by 180%, increase in click-through rate and 330%, decrease in marketing expenses 12.2 % 80%...
You may have heard of automated marketing because 51% of companies are using it, but you may not know what it is. What type of video content? Automated marketing performs all marketing tasks (posting social website posts, sending emails, updating contact information), operating different social media accounts on the same platform, and can gather all of them without manpower 'S marketing activities, contact information, emails, web information. What are the benefits of automated marketing? Marketing automation is involved in how marketers attract potential customers, how sales teams complete every transaction, and how companies make profits. First-class marketers are more likely to use automated marketing platforms than...
  The new year has begun again, and it is time for us to say goodbye to 2017. With the advent of 2018, are your marketing expectations tightly behind the New Year's goals? If you left scars in 2017, don't worry. We have assembled five simple marketing must-haves for 2018 to let you open champagne in advance to celebrate the increased conversion rate. 1...
    Have you created a funnel for your website? Are you using Pirate Funnel? Is your campaign creative enough? This question is difficult to answer, but it is the key to successful marketing, especially creative marketing. Creativity is like adding spices to curry, if you add too much, it won't work; if you use it properly, the results will make you smile. In this article, I will tell you how to add existing ideas to the pirate funnel. Let you produce more innovative and original marketing activities! ...
High-tech startups in the 21st century are basically concerned about the company’s rapid growth. By demonstrating economies of scale, pursuing large markets, and adopting unique non-traditional marketing, they are pursuing the establishment of a global business scope enterprise that generates millions or even billions of dollars in annual revenue. Today's most successful high-growth startup companies use a "viral cycle" to promote innovative products and expand their user base. But what is the "viral cycle"? Why do the founders of startups care about this strategy? 1. New ventures die due to high costs...
Is it good for you to know your customers? When you know who your customers are, where they are, what they like, and what they hate, you can sell more effectively. There are many ways to understand your customers-quantitative or qualitative, negative or positive. Whether it is traditional or online market research, two types of data are often used: demographic data and psychological variables. People usually underestimate the psychological variable, but it may be more valuable than expected. What are psychological variables? Demographic results and psychological variables construct the characteristics of the customer or target market. The difference between psychological variables and demographics When studying advertising in college, we spend a lot of time discussing demographics in media planning, but spend less time talking about psychological variables. Psychological variables involve attitudes, interests, personalities, values, opinions, and lifestyles. Therefore, psychological variables are very valuable for marketing. Psychological variables mainly deal with so-called Interests...