Recently, a well-known consulting agency released the "Seven Marketing Trends in 2021" report, which covers core issues such as agile marketing and digital transformation. The report found that brands must rely on agile marketing and authenticity to meet people's needs. When consumer trust and brand loyalty are increasingly intertwined, people...
We believe that the latest trend of digital marketing will be driven and influenced by two factors. One is the consumption pattern and consumer awareness of customers in the context of consumption upgrades...
Customer operation, as the name suggests, is to "customer-centric" to promote customer growth (long) retention (retention) activity (jumping) transformation (transformation); for customers to raise...
Thanks to the subject, I am deeply impressed by this question, because in the practice of marketing projects, customers often ask, and some even just enter the marketing industry...
"In the ever-changing digital landscape, what worked before might not work tomorrow." Author: Hafiz Muhanmmad Ali link: Eye On The Future: Top Five Digital Marketing Strategies Of 2019 Source: Entrepre ...
What is marketing automation? First of all, this is not a concept, not a theory, but an information technology tool designed for the digital marketing function in the era of big data. It is a software or a system. It collects customer data>analyzes customer data>produces customer profile>matches...
If a company wants to develop, it needs to pass three levels. The first is the product level. First, your product must be good to meet the needs of users. The second is the management level. One person can do it alone, and it can be small, but it can’t be big. It needs teamwork; Finally, the market is closed, and marketing should be done well. Now it is an alley that smells like wine and fears...
In the era of explosive data growth, consumers are submerged in all aspects of marketing information, and it is more difficult than ever for marketing activities to stand out. The marketing team has to put forward more innovative ideas and execute better than its competitors in order to obtain target customers. Therefore, it is facing the day...
Marketing automation refers to a software that realizes management and automatic completion of marketing tasks from a technical level based on big data. This kind of software has changed the traditional marketing model, and solved the problems of fewer inquiries, high labor costs, unprofessional editing, and data analysis. Factors affecting marketing automation 1....
  Marketing automation was an ideal in the past and is now ubiquitous in the market. As soon as the computer screen is turned on, it is flooded with data that affects the online and offline status. What is behind these incredible statistics? In this article, we will introduce the logic behind the numbers in detail, explain the details behind the statistics, and uncover the truth behind the numbers: 300% increase in customer engagement rate, increase in open rate by 180%, increase in click-through rate and 330%, decrease in marketing expenses 12.2 % 80%...
You may have heard of automated marketing because 51% of companies are using it, but you may not know what it is. What type of video content? Automated marketing performs all marketing tasks (posting social website posts, sending emails, updating contact information), operating different social media accounts on the same platform, and can gather all of them without manpower 'S marketing activities, contact information, emails, web information. What are the benefits of automated marketing? Marketing automation is involved in how marketers attract potential customers, how sales teams complete every transaction, and how companies make profits. First-class marketers are more likely to use automated marketing platforms than...
  The new year has begun again, and it is time for us to say goodbye to 2017. With the advent of 2018, are your marketing expectations tightly behind the New Year's goals? If you left scars in 2017, don't worry. We have assembled five simple marketing must-haves for 2018 to let you open champagne in advance to celebrate the increased conversion rate. 1...
    Have you created a funnel for your website? Are you using Pirate Funnel? Is your campaign creative enough? This question is difficult to answer, but it is the key to successful marketing, especially creative marketing. Creativity is like adding spices to curry, if you add too much, it won't work; if you use it properly, the results will make you smile. In this article, I will tell you how to add existing ideas to the pirate funnel. Let you produce more innovative and original marketing activities! ...
Email marketing is a simple, affordable tool that brings e-commerce entrepreneurs regular weekly tracking numbers, higher open rates, a surge in website traffic, and significant return on investment. Email marketing performs better than other marketing channels, including social media, SEO marketing and content distribution. why? Because it uses advertising to better acquire customers, attract readers and establish stable relationships. There are several ways for companies to use email marketing to activate and organize your subscription list: 1. Provide discounts for special events such as holidays and birthdays. 2. Provide users with product releases and company news. 3. Share articles with content value on the company's website. 4. Remind the user to empty the items left in the shopping cart. 5. Exclusive special discounts to reward loyal customers. 6....
CEO and Founder, Amazon.com @JeffBezos 2017 Shareholder Letter, pointed out that the key to continuous innovation of a company is to maintain a "Day 1 mentality", including being customer-centric, not being kidnapped by the workflow, and keeping up with the new Trend to increase the speed of decision making while maintaining quality. Amazon CEO Jeff Bezos continues to remind his employees-the worst enemy is "not important." What followed was pain, painful decline. ...