Squeeze out Facebook and become the favorite Instagram of young people. In addition to being the brand's marketing position, the social environment with hashtags as the main communication method gives the people the opportunity to shine! Hashtags increase user participation rate, attract non-tracker users, and establish brand image through unique hashtags. There is an average of one topic tag in a post, which increases the participation rate of over 12.6% compared to posts without any topic tags. ...
Consumer behavior continues to develop. In order to reach and influence users, brands must re-plan their digital marketing strategies. In 2018, we should focus on personalization. "Users no longer need impersonal brands, making them feel that they are just a tiny existence in the world; the digital environment allows brands to have a unique communication with every customer."-Patricia Peñalver, Project Manager of We Are Marketing Hubsoda takes you a step today Step by step to develop digital marketing strategies,...
    With the emergence of Internet celebrities (KOL), marketing in the digital age has also changed. Consumers are attracted by important opinion leaders, that is, KOLs of Internet celebrities, because they filter out the messy digital advertisements that are flooding this generation. The reason why they are more important than the media in the world is that they can interact and resonate closely with the audience. The difference between Internet celebrities and celebrities is that Internet celebrities share the true face of the product, create more exchanges, and participate in marketing activities. Consumers' buying decisions often rely on word of mouth, and there are 20-50% buying decisions that are affected by this. These Internet celebrities are all authoritative persons in their professional fields, and they are more trustworthy and kind to the audience. This also makes the marketing process more successful, because trackers are also vulnerable to their opinions and ideas. What kind of video content?...
As an entrepreneur, I am adapting to the rapid changes in the market every day. I hope that employees, partners, and even customers can also be aware of current affairs. LinkedIn fully proves that they do what they think of. From the native videos on LinkedIn, we can know that content marketing is becoming more and more important to them, and perhaps you should be like them, at the right time, profit from popular marketing trends. Today Hubsoda will offer you to use Linkedin...
At the beginning of today, we will take you to take a look at some tools that are suitable for social media marketing. For example, with GIF animation tools, you can easily make your dynamic pages full of vitality. Recently, Facebook's algorithm has changed recently, which we will mention later. Instagram updated its API and finally released the function we have been waiting for. In addition to these, we will look at some AB testing tools, Invision prototype development tools, data visualization tools, as well as the latest growth hackers and 2018 marketing trends. ...
"Follow the current year of marketing." When Gary Vaynerchuk said this, he meant not to ignore marketing trends or audience communication trends. Vaynerchuk jumped into new social media networks and marketing trends early on, started his career, built an audience before others could catch up, and reaped the results before the market was crowded. If it is already difficult for you to maintain your job, it will be more difficult to keep up with the up-market technologies and trends, but they can give your company a significant competitive advantage. If you want to be competitive in this industry, please meet the current marketing trends, and predict the future trends, you can find opportunities to surpass your competitors. Here are 7 marketing trends in 2018 that can catch the attention of others. ...
High-tech startups in the 21st century are basically concerned about the company’s rapid growth. By demonstrating economies of scale, pursuing large markets, and adopting unique non-traditional marketing, they are pursuing the establishment of a global business scope enterprise that generates millions or even billions of dollars in annual revenue. Today's most successful high-growth startup companies use a "viral cycle" to promote innovative products and expand their user base. But what is the "viral cycle"? Why do the founders of startups care about this strategy? 1. New ventures die due to high costs...
Is it good for you to know your customers? When you know who your customers are, where they are, what they like, and what they hate, you can sell more effectively. There are many ways to understand your customers-quantitative or qualitative, negative or positive. Whether it is traditional or online market research, two types of data are often used: demographic data and psychological variables. People usually underestimate the psychological variable, but it may be more valuable than expected. What are psychological variables? Demographic results and psychological variables construct the characteristics of the customer or target market. The difference between psychological variables and demographics When studying advertising in college, we spend a lot of time discussing demographics in media planning, but spend less time talking about psychological variables. Psychological variables involve attitudes, interests, personalities, values, opinions, and lifestyles. Therefore, psychological variables are very valuable for marketing. Psychological variables mainly deal with so-called Interests...
There is no doubt that social media marketing is the new normal. It is critical to the success of the business because it has the ability to assist in the activities of achieving marketing goals, including gaining large-scale exposure and potential customers. However, in order to maintain a competitive advantage, companies must pay attention to the latest changes, updates and trends in order to continue to gain visibility, feasibility and brand continuity. The following are some social media marketing trends that companies should pay attention to in 2018: 1. Less is more. As the social media field has new trends, new platforms and new rules, it continues to expand. It is necessary to understand which platforms to use first, It becomes very challenging, and it is even more frustrating to say to manage those platforms. Therefore, companies will reduce the use of multiple platforms and begin to focus on using one or two platforms to invest the most results. This will get the best results and exclude the execution of difficult and time-consuming promotions on multiple platforms. 2. Potential customers will be the new return on investment (ROI) Companies recognize the importance of social media, but they want to determine whether this will increase their profits. First of all, to understand that marketing is an expense (not profit), companies will realize that the true return on investment lies in the collection of viable potential customers. Posts and tweets are usually difficult to connect with increased profits, but there are ways to accurately calculate the return on investment of social media. ...