Recently, a well-known consulting agency released the "Seven Marketing Trends in 2021" report, which covers core issues such as agile marketing and digital transformation. The report found that brands must rely on agile marketing and authenticity to meet people's needs. When consumer trust and brand loyalty are increasingly intertwined, people...
According to incomplete statistics, in the past two years, the Internet has spawned the world's 90% data. More than 2.6 billion smart devices have been put into use. All signs indicate that we are living in an era of unprecedented technological innovation. The traditional market and trading environment are all due to interaction. The change in the way has brought about earth-shaking changes, and then...
We believe that the latest trend of digital marketing will be driven and influenced by two factors. One is the consumption pattern and consumer awareness of customers in the context of consumption upgrades...
Customer operation, as the name suggests, is to "customer-centric" to promote customer growth (long) retention (retention) activity (jumping) transformation (transformation); for customers to raise...
After 64% – 85% Internet visitors watched the product video, the possibility of buying the product increased by 1%~2%. Therefore, a streamlined promotional video was made and placed on the Internet to show the main features and functions of the product, which will bring more Conversion rate. If you want to sell YouTube videos, you must know: Among young people, the appeal of Internet celebrities is not less than that of superstars, and they are more grounded and creative. In order to build the popularity of the new product, Clolox's Bilander filter water bottle chose the super influencer on YouTube and NBA superstar Curry to make a short video, let go of the influencer marketing, and gained mobile search volume. Increase the effect of 2000% and brand love to 36%! Today, we will learn from this case: How traditional daily necessities conquered the "post-00" BRITA Background:...
Marketers all over the world are always pursuing newer technologies and various higher concepts. In recent years, as long as it is advanced technology (marketing technology), it will be linked to marketing. Such as: big data, AI, cloud computing, VR, AR, blockchain and other vocabulary will all be sought after and discussed enthusiastically. In recent years: There is only one trend that everyone recognizes-that is [Data Driven Marketing], which has become a politically correct concept in the entire Agency/Consultancy. From marketing cloud, data management platform (DMP), cross-screen tracking, or the recently popular blockchain advertising application. In fact, they are essentially the same concept:...
Briefly participating in the 2017/12/14 (4) Growth Hack Annual Conference, mainly to let us understand that now Facebook advertising is not as easy as before, there are many competitors, such as winning out of numerous advertising, how to use systematic thinking And the Inbound Marketing strategy, emphasizing that content is king, find your own advertising audience, and design a set of processes to attract them! The founder of awoo, Mike, mentioned the original intention of holding a growth hack. In order to connect Taiwan with the world, Taiwan’s marketing information is slow. At this annual meeting, he proposed market evolution and data (the rise of mobile data), consumer dispersion, etc. Let us I know the current dilemma in the Taiwan market, but I would like to hear that the foreign market is now developing to the point. He said that he shared a lecture on automation marketing this year. When I immediately searched for articles about automation, there were already people sharing automation marketing in Taiwan in 2016. But there is not much information, and I look forward to their 2018 annual meeting. Other references: Marketing Automation allows you to be closer to every customer. BloomReach Product Design Director Wang Yucheng has been in Silicon Valley. In the rapid growth of Linkedin from a startup to a super large Internet company, SEO plays a role in Linkedin’s growth strategy A very important role. When it comes to "growth" is divided into "acquisition of new users", "improving the interaction of existing users", and "users of active products", I am most impressed: when you When you want to find anyone, and when you search for people by name, Linkedin must be on the first page. Japan's listed new e-commerce company Zhang Ben...
CEO and Founder, Amazon.com @JeffBezos 2017 Shareholder Letter, pointed out that the key to continuous innovation of a company is to maintain a "Day 1 mentality", including being customer-centric, not being kidnapped by the workflow, and keeping up with the new Trend to increase the speed of decision making while maintaining quality. Amazon CEO Jeff Bezos continues to remind his employees-the worst enemy is "not important." What followed was pain, painful decline. ...
In 2018, companies that want to have new customers or customers will need a website. Because almost all consumers will search for relevant information from the Internet before trying other methods. For example, if a novice wants to find a coffee shop, dentist, doctor, nursery or repairman, what will they do? They will start with an online search, because it only takes a little time. As a company, you need to be prepared for this, stand out at a critical moment and attract the attention of potential customers. A potential customer who browses Google’s search results may skip the first two companies that do not have a website. They will click on the official website of the third company, but find that the phone cannot browse the web, and then they will go to the fourth company. . In this way, these three companies passed away with potential customers because they did not keep up with the current mobile technology trend. Any company’s website must be professional and practical. It must contain the correct information in order to drive potential customers to place orders, call in or even visit. It must be consistent with your signs, elevator newsletters, and advertising brochures, or even better. He needs to bring traffic to your business even if you are not selling products online. The website must achieve the function that can convince your customers "this company can solve our problems". If a website can be more useful than useful, it can definitely become a powerful tool for a company. The status of website design, mobile device friendliness, download speed, and information accuracy may not cause problems for a business owner, employee or regular customer, but they are absolutely critical indicators for customers. Regardless of your situation, you must build your virtual brand and information on the Internet. Regardless of whether your business is going online, or the snack bar run by your parents only provides local services, no matter which one, if you can do the website right, you will be able to bring traffic benefits and a good reputation through it. A good return on investment proves from many examples that whether to build a good website does not need to be considered at all, it is definitely a wise choice. The following cases help you understand why you say so. 1. Case...